Director of Marketing

Full-time position

Oakland, CA

Babeland seeks a Director of Marketing to design and implement marketing strategies across its several retail channels. She or he will be responsible for initiating programs and evaluating their success, as well as undertaking public relations, market research and analysis, advertising management, brand development, and media planning. The Marketing Director works closely with the owners, purchasing staff, managers, and marketing team to create a unified, compelling and successful representation of Babeland to the public. A generous benefits package is included, with medical, dental, 401K, vacation, holiday and sick leave. EOE. People of color encouraged to apply.  No calls.

About us:

First, let us say, when you work this job you will always be popular at dinner parties! Babeland is a sex toy retailer with four retail stores, a web site, and a wholesale division. Babeland is run by women whose mission is to promote and celebrate sexual vitality by providing an honest, open and fun environment, encouraging personal empowerment, educating our community, and supporting a more passionate world for us all. We offer top quality products, a pleasant place to shop, and information and encouragement for those who want to explore their sexuality.   

The ideal candidate will:

·         Be both analytic and creative, possessing the ability to strategize around long-term planning, as well as translate tactics and ideas into action.

·         Possess good verbal and written communication skills, including mastery of press releases and spinning sex toy-related content to the media.

·         Have a keen sense and specific strategies about how Babeland’s messaging will perform in the marketplace, as well as a clear understanding of Babeland’s “voice”.

·         Have the ability to track performance of various promotions through rigorous quantitative analysis and evaluation.

·         Have a track record for leading rational growth and budget management across advertising and promotions.

·         Be enthusiastic about our company and products, and passionate about spreading our sex positive mission.

·         Have the ability to work with a variety of personalities throughout the organization.

The Marketing Director position requires 4-year degree and 5-8 years relevant experience or equivalent. The candidate should have several years of experience in brand or product marketing for a retail or consumer goods/services company. She/he should have training in tactical marketing and must be facile in spreadsheet modeling in order to forecast and track the success of marketing plans. She/he should also be conversant in technology and feel comfortable in a technology-centric environment.

Please send cover letter, resume, and salary requirements via email ASAP to marketing@babeland.com. The position will remain open until filled.