Babeland Statistics

Our Stores

Year Babeland flagship store opened in Seattle WA: 1993
Year New York City/Lower East Side store opened: 1998
Year New York City/SoHo store opened: 2003
Year Los Angeles store opened: 2005

Our Catalog and Website

Year first Babeland mail order catalog was published: 1995
Year Babeland website launched: 1996
Year Babeland launched The G-Spot Center website: 2005
Website "How-To" articles most popular with readers in 2006:

• How to Give a Blow Job
• How to Start Exploring BDSM
• How to Stimulate the Clitoris
• How to Find your G-Spot
• How to Use a Cock Ring

Our Staff

Total employees in 1993: 2
Total employees in 2006: 60

Our Customers

Ratio of female to male customers: 65%/35%

Our Products

Percent of 2005 Babeland sales attributable to vibrators: 41%
Percent of 2005 Babeland sales attributable to cock rings: 6%
Best selling vibrator in 2005: Rabbit Habit - accounted for 11% of Babeland vibrator sales
Number of vibrators sold in 1993 (first year): 500
Number of vibrators sold in 2006: 167,250

Best sellers in 2006:

• Hitachi Magic Wand (electric vibe) 
• Babeland Silver Bullet (tiny vibe)
  
• Water Shimmer (waterproof vibe)
  
• Laya Spot (discreet vibe)
  
• Elastomer Rabbit (new material for a classic model)

Company Growth

Average annual company-wide growth from 2000 to 2006: 18%
Average annual growth of web site from 2000 to 2006: 25%

Industry Trends

• Percent of female visitors to web sites with adult content: 29%_i
• Number of female visitors to adult web sites in September 2003: 9.4 million_i
• Number of women who logged onto adult web sites in December 2003: 10 million (42% of visitors)_ii
• Percent of female fans at 1998 adult industry trade shows: 10%_iii
  
• Percent of female fans at 2003 adult industry trade shows: 50%_iii
• Percent of Americans who use pornographic movies and magazines to enhance their sex lives: 55%_iv

References

i.      Nielsen/Net Ratings Sept. 2003
ii.     NY Times/ComScore Media Metrix
iii.    Digital Playground Adult DVD
iv.    Durex Condoms 2003 Global Sex Survey

Sex Toy Stats

• 44% of women between the ages of 18 and 60 have used a sex toy₁.
• 20% of men report using a vibrator₂.
• 1 in 5 women report masturbating at least once a week. Of those women, almost 60% use a sex toy in their solo play₁.
• Women who are in relationships are most likely to own and use sex toys. 78% of women who use or have used a sex toy reported being in a relationship₁.
• Women who use sex toys report experiencing more frequent orgasms and greater satisfaction with their partners than women who don’t use sex toys₁.
• Of women surveyed, 15-17% were under 20 years old when they first tried a vibrator, 50% were in their 20s, 22-27% were in their 30s, and 8-10% were forty and older_2.
• Women who report masturbating score higher on a self-esteem index than women who do not report masturbating. Women who masturbate have a more positive body image and less sexual anxiety (Hurlbert & Whittaker, 1991)₃.
• Almost a quarter (23%) of adults around the world have incorporated sex toys in partner sex₄.
• 20% of adults report indulging in kinky play, including using masks, blindfolds, or bondage₄.

References

1. The Berman Center and Drugstore.com. “The Health Benefits of Sexual Aids & Devices: A Comprehensive Study of their Relationship to Satisfaction and Quality of Life” 2004.
2. Silverberg, Cory. “Who Uses Vibrators? Survey research on prevalence and characteristics of vibrator users.” 2006.
3. Society for the Scientific Study of Sexuality and Planned Parenthood. “The Health Benefits of Sexual Expression.” Katharine Dexter McCormick Library: 2003.
4. Durex. “Global Sex Survey.” 2005.