Good Vibrations Set to Acquire Babeland: Leading Progressive Sex Toy Stores Create Sex Positive Powerhouse

San Francisco and New York City   In a merging of two of the most iconic sex toy retailers, Good Vibrations, one of the first shops to create a friendly and welcoming environment catering to women and founded 40 years ago, has entered into an agreement to acquire Babeland, co-founded  by Claire Cavanah and Rachel Venning 25 years ago as an affirming,feminist, lifestyle brand. Cavanah and Venning are ready to say goodbye and move on to other pursuits after a momentous run of helping countless customers discover new pleasures and greater enjoyment in their sex lives.




Good Vibrations, with 9 stores in 5 cities and goodvibes.com, will expand its reach and continue Babeland’s mission at 3 stores in New York City, a flagship store in Seattle and babeland.com.  With similar education programs, high-quality and carefully curated product selections, and reputations for friendly and knowledgeable customer service, the two brands are well positioned for a smooth transition and future success. Venning said, “It’s been a joy and an adventure to start and grow Babeland. I have enormous gratitude for all the customers, staff, and community that have been part of this. I’m ready for a new adventure. Having Good Vibrations take over makes it easier to let go because we share so many of the same feminist values.”




Good Vibrations and Babeland have steadfastly been involved in their communities while remaining dedicated to providing quality products  and trusted information in a non-judgmental atmosphere. Both are dedicated to helping customers celebrate their authentic sexual self where all genders and orientations are welcome. “Promoting sexual health and pleasure has been at the core of Good Vibrations and Babeland for decades. This acquisition represents a powerful synergy where both brands can grow successfully and fulfill the founders’ visions of a more sex positive world,” said Jackie Rednour-Bruckman, Executive Vice President of Good Vibrations.




Both brands will remain intact and continue to serve their respective communities and locations while combined efficiencies will help both brands grow successfully and create a larger retail imprint. The closing, which is subject to customary closing conditions, is expected for early August.




About Babeland

Co-founded  by Claire Cavanah and Rachel Venning in 1993 in Seattle, Babeland was the result of two queer, sex positive feminists who saw a need to create a welcoming and friendly place to shop, as well as a destination for caring and non-judgmental  advice about how to have a satisfying sex life. Cavanah and Venning co-authored  two books together, Moregasm: Babeland’s Guide to Mind-Blowing Sex and Sex Toys 101 and have appeared regularly in the media.




About Good Vibrations

Good Vibrations is the premier retailer trusted for forty years to provide high quality products, education, and information that promotes sexual health, pleasure, and empowerment.  Good Vibes invented the concept of the of the clean, well-lighted  vibrator store and are proud to provide a safe and welcoming boutique environment where customers can shop for sex toys, books, and attend workshops.

                                                              

babeland.com                                                    goodvibes.com 

facebook.com/babeland.online                            facebook.com/goodvibestoys 

Twitter: @Babeland_Toys                                   Twitter: @GoodVibesToys 

Instagram: @babeland_toys                               Instagram: @GoodVibesToys

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