Babeland, Just Babeland

It's official—we've changed our name from Toys in Babeland to just "Babeland." We dropped the "Toys in" because, as you know, our shop is more than just a place to buy sex toys. Babeland is a destination, a lifestyle, a state of mind—all celebrating the simple truth that sexually healthy people make the world a happier place. (Not to mention that too many people confused us with the band Babes in Toyland, including the owner's dad!)

As you see from our site's new look, we've got a new logo and colors to go with our name change. We think our new identity keeps the playful and clever elements of our old name and logo, and takes them a step further. The new name and logo are clear, inclusive, and memorable. We hope you have fun free associating with the +/- logo (hint: what powers our toys?).

We hope you enjoy your visit to our newly branded site and invite you to drop by any of our retail stores as well. Rest assured that whether you shop online at Babeland or at one of our stores, you'll find the same great customer service and comfortable atmosphere that you've always enjoyed.

Thanks for visiting!
Rachel and Claire