USA Today May 30, 2012

Many chain stores now add a toy aisle for adults
Websites that sell an array of paraphernalia designed to enhance the sexual experience include Liberator Bedroom Adventure Gear, which looks rather like a sexual Bed, Bath and Beyond. The Fifty Shades books prominently feature a sex playroom with whips, handcuffs and other sex toys, and now websites including Pure Romance and Babeland sell Fifty Shades-inspired wares. Vibrator sales are increasing, show exclusive data provided to USA TODAY by Trojan. The research is by Nielsen, which tracks UPC-coded items scanned at food, drug and mass retailers, including vibrator rings and handheld devices. First-quarter numbers for 2012 count 318,840 vibrators (all brands) sold at retail outlets, excluding Walmart. That's $4.4 million worth of vibrators sold, up about 14% over the first quarter last year, Nielsen says.
http://www.usatoday.com/news/health/wellness/story/2012-05-29/vibrators-and-sex-toys-sales/55289424/1