Meeting people where they are is one of first principles at Baebeland. We're here to help people with their sex lives and we hope to make folks comfortable in our stores. One of the ways we do that is by reflecting the language that a customer uses. Another is not making assumptions. So if someone is talking about a lover we don't use gender unless they do. Similarly we won't assume a person's genital anatomy by the the gender they seem to present.

It's pretty cool to be living through this time when one of the deepest binaries in our society is breaking down, or at least softening. When Babeland started we were all about "women." And while there is no doubt in my mind that women is still a meaningful category, it sure isnt the be all and end all it used to seem.

As a company Babeland's culture is changing: for example using "they" as a singular pronoun is very commonplace here. It's nice, it's spacious. Also it is so pleasant to say "people" and "folks" instead of gendered terms. No need to say "those ladies by the buttplugs look like they could use some assistance." Folks does nicely.