A little awhile ago we created our first wheat paste poster campaign for New York City. I walked by one on my way to our Mercer store and every time I saw it, I would smile. I also watched it slowly peel as snow and rain took their toll. What I saw as a poster gradually losing its information, artist Erik S. Lieber saw as an amazing moment for a photograph. I thought the posters were pretty hot when they were new but I have to say, I think this is even better!