When I saw these new print ads from Durex, I couldn't help but laugh and want to share them with everyone I know. What will advertisers think up next?I like these ads for a number of reasons. First, I love the 50's era plain aesthetic. Very appealing and brings the focus to the appliance while reminding us of that crazy repressed time when appliances ruled.Second, the cheek-y-ness factor is terrific. It isn't immediately obvious that the ad is for a gel lube which we always recommend for anal sex. But armed with that knowledge, the inside joke comes out in all its glory.And last, how many times do you get to see the backside of a fridge? Hardly ever.In case these ads have inspired you, check out our Anal Sex How-To, our Butt Toys, and our fantastic Lubes including one made by Durex.