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neaNo doubt about it, Sweden produces some sublime toys. Lelo (a Swedish-based company, founded in 2003) creates some greenly rechargeable and body-friendly vibes the likes of the Iris, the Nea, and the wildly popular Gigi and Liv. As such, I didn?t bat an eye (but perhaps colored with jealousy) when the news arrived that the state-run Swedish pharmacy, Apoteket, will be carrying vibes and their accoutrement.From The Local:
On Tuesday Apoteket presented the new products, which are set to hit the stores on June 23rd. The ?Trust in lust? range includes a pink dildo, a clitoral vibrator, Ben Wa balls, a vibrator ring, three scented lubricants and some handy wipes specially designed to clean the products?Apoteket has justified the sale of its ?Trust in lust? range on the grounds that sex is good for its customers? health.?Sex is a natural part of our lives. We want to make it something decent, something which isn?t embarrassing? said Eva Fernvall, Apoteket?s product manager.Customers wishing to buy sex toys are currently limited to the internet or specialist stores, which are only located in big cities.Research carried out by RFSU, the Swedish Association for Sexuality Education, showed that approximately fifty percent of people between the ages of 20-45 own a sex toy. Seventy percent of people who did not own a sex toy said they would consider buying one.?Sexual activity is important for a person?s wellbeing and health. The most important thing is that these toys are of good quality and are safe. All pharmacy staff have already been educated in this area and will be able to inform customers?, Katarina Knutz managing director of RFSU AB, told The Local.?There are people who are against this move but they are a minority. The majority of our customers have been very positive?, said Eva Fernvall.There will be no age limit on any of the sex toys.
OK, these sentiments first: hooray for Sweden! Hooray for no age limit on toy purchases! Hooray for viewing sex as a natural, healthy part of our lives!But moving on: I vividly recall what happened in my own small US hometown when a tiny, under-stocked sex shop made its first appearance. The papers yelped, ?what about the children?!,? concerned citizens protested, and a friend?s mother (albeit quite Catholic) doused the whole joint with blessed holy water. The shop barely stood a chance; it closed its doors in a bit over a month. Also take note that, until very recently, sex toys were flat-out banned in Texas. Banned! There must be some protest in Sweden, yes? Some group of religious fundamentalists fearing fire and brimstone and the four horsemen if a vibe touches a clit? A rabid pack of citizens screaming moral outrage? I set to work with my good friend, google, and found nary a peep; but it looks as if I wasn?t using the proper search parameters: as always, our intrepid colleagues at fleshbot have the scoop. It seems that there *is* a protest, just not the type I?d been expecting.From The Local:
One of the men complaining wrote that he thought the pharmacy's selection clearly showed that the pharmacy chain "had a misguided and untrue view on sexuality where a woman with a dildo is seen as liberated, strong and independent, whereas a man with a blow up plastic vagina is viewed as disgusting and perverted."Eva Fernvall is head of products at the state-run pharmacy chain and told Expressen newspaper that they had no such thoughts whatsoever."As I understand it, there are no products of good quality for men on the market. Should there be such products specifically for men, then there is nothing stopping us from selling them", she said.
That?s? it? That?s the protest? I have to give Sweden additional kudos now. Putting toys in the pharmacy is a brave enough move on its own, but having your biggest protest being not moral outrage but the demand for *more* pleasure? The Swedes have definitely got it going on.Now that I?ve colored with jealousy once more, I will let Ms. Fernvall know that there are many excellent, high-quality products on the market for men. I recommend putting together a complementary Trust in Lust II kit the likes of, oh, an Aneros, a Sonic Ring Kit, a comfy Maven masturbation sleeve, and (of course!) a generous sampling of condoms and lube. That way, the cries of protest will become cries of pleasure for one and all.siga is viewed as disgusting and perverted."Eva Fernvall is head of products at the state-run pharmacy chain and told Expressen newspaper that they had no such thoughts whatsoever."As I understand it, there are no products of good quality for men on the market. Should there be such products specifically for men, then there is nothing stopping us from selling them", she said.That?s? it? That?s the protest? I have to give Sweden additional kudos now. Putting toys in the pharmacy is a brave enough move on its own, but having your biggest protest being not moral outrage but the demand for *more* pleasure? The Swedes have definitely got it going on.Now that I?ve colored with jealousy once more, I will let Ms. Fernvall know that there are many excellent, high-quality products on the market for men. I recommend putting together a complementary Trust in Lust II kit the likes of, oh, an Aneros, a Sonic Ring Kit, a comfy Maven masturbation sleeve, and (of course!) a generous sampling of condoms and lube. That way, the cries of protest will become cries of pleasure for one and all.sig