Babeland Statistics

Our Stores

Year Babeland flagship store opened in Seattle WA: 1993
Year New York City/Lower East Side store opened: 1998
Year New York City/SoHo store opened: 2003
Year Brooklyn Store opened: 2008

Our Catalog and Website

Year first Babeland mail order catalog was published: 1995
Year Babeland website launched: 1996
Website "How-To" articles most popular with readers in 2011:

  1. Anal Sex for Beginners
  2. How to Bend Over Your Boyfriend
  3. How to Give a Blow Job
  4. How to Use a Cock Ring
  5. How to Stimulate the Clit

Our Customers

Ratio of female to male customers: 65%/35%

Our Products

Number of vibrators sold in 1993 (first year): 500
Number of vibrators sold in 2011: 94,000

Best sellers in 2011:

  1. We-Vibe (couple's vibe)
  2. Butterfly Kiss Vibe (beginner's vibrator)
  3. Rabbit Habit (of Sex and the City fame)
  4. Babeland Silver Bullet (tiny vibe)
  5. Hitachi Magic Wand (electric vibe) 


Sex Toy Stats

  • 44% of women between the ages of 18 and 60 have used a sex toy1.
  • 20% of men report using a vibrator2.
  • 1 in 5 women report masturbating at least once a week. Of those women, almost 60% use a sex toy in their solo play1.
  • Women who are in relationships are most likely to own and use sex toys. 78% of women who use or have used a sex toy reported being in a relationship1.
  • Women who use sex toys report experiencing more frequent orgasms and greater satisfaction with their partners than women who don’t use sex toys1.
  • Of women surveyed, 15-17% were under 20 years old when they first tried a vibrator, 50% were in their 20s, 22-27% were in their 30s, and 8-10% were forty and older2.
  • Women who report masturbating score higher on a self-esteem index than women who do not report masturbating. Women who masturbate have a more positive body image and less sexual anxiety (Hurlbert & Whittaker, 1991)3.
  • Almost a quarter (23%) of adults around the world have incorporated sex toys in partner sex4.
  • 20% of adults report indulging in kinky play, including using masks, blindfolds, or bondage4.
References

1. The Berman Center and Drugstore.com. “The Health Benefits of Sexual Aids & Devices: A Comprehensive Study of their Relationship to Satisfaction and Quality of Life” 2004.
2. Silverberg, Cory. “Who Uses Vibrators? Survey research on prevalence and characteristics of vibrator users.” 2006.
3. Society for the Scientific Study of Sexuality and Planned Parenthood. “The Health Benefits of Sexual Expression.” Katharine Dexter McCormick Library: 2003.
4. Durex. “Global Sex Survey.” 2005.